Kyogashi Festival

Branding package for a three-day confectionery festival in Kyoto, Japan.

My Role

Visual Identity

Timeline

Sept – Dec 2024

Tools

Illustrator, InDesign

Context

The Kyogashi Festival is a vibrant conceptual celebration of kyogashi, traditional sweets handcrafted in Kyoto.

Every spring, the three-day festival hosts an exciting lineup of activities, performances, and workshops for English and Japanese speakers alike to enjoy within an indoor venue.

The Kyogashi Festival is a vibrant conceptual celebration of kyogashi, traditional sweets handcrafted in Kyoto.

Every spring, the three-day festival hosts an exciting lineup of activities, performances, and workshops for English and Japanese speakers alike to enjoy within an indoor venue.

The Kyogashi Festival is a vibrant conceptual celebration of kyogashi, traditional sweets handcrafted in Kyoto.

Every spring, the three-day festival hosts an exciting lineup of activities, performances, and workshops for English and Japanese speakers alike to enjoy within an indoor venue.

How might we create an energetic and versatile festival identity that captures the unique shapes and artistry seen in traditional sweets?

Solution Details

The visual identity incorporates nerikiri, soft sweets that are often molded to reflect seasonal flowers.

Each nerikiri illustration abstractly depicts a letter. These letters spell ‘kyogashi’ when used as a set.

The visual identity incorporates nerikiri, soft sweets that are often molded to reflect seasonal flowers.

Each nerikiri illustration abstractly depicts a letter. These letters spell ‘kyogashi’ when used as a set.

Bilingual Program

The program is pocket-sized and encompassed by a laser cut sleeve. Removing the program from the sleeve mimics opening a box of sweets. The back of the holder serves as a stamp card, incentivizing guests to collect stamps from different booths.

Unboxing the Foundation

Since a set of nerikiri is often displayed in a wooden box, the visual identity employs a grid motif to anchor the design elements.

Takeaways

Through this project, I got to create deliverables that would exist within a physical environment, including posters, a program, wayfinding, and wall graphics. I learned how to activate indoor and outdoor spaces while being mindful of visual consistency, text sizing, and the festival's bilingual requirement.

Next Project

Fueling the Future

Melanie Chang

Melanie Chang

Melanie Chang

Kyogashi Festival

Context

How might we create an energetic and versatile festival identity that captures the unique shapes and artistry seen in traditional sweets?

Solution Details

Bilingual Program

Unboxing the Foundation

Takeaways

Fueling the Future

Fueling the Future

Fueling the Future

Let's connect!

Let's connect!

Let's connect!