Kyogashi Festival
Branding package for a three-day confectionery festival in Kyoto, Japan.
My Role
Visual Identity
Timeline
Sept – Dec 2024
Tools
Illustrator, InDesign
Context
The Kyogashi Festival is a vibrant conceptual celebration of kyogashi, traditional sweets handcrafted in Kyoto.
Every spring, the three-day festival hosts an exciting lineup of activities, performances, and workshops for English and Japanese speakers alike to enjoy within an indoor venue.
Challenge
Create an energetic and versatile festival identity that captures the unique shapes and artistry seen in traditional sweets.
Solution Details
Unboxing the Foundation
Since a set of nerikiri is often displayed in a wooden box, the visual identity employs a grid motif to anchor the design elements.
Bilingual Program
The program is pocket-sized and encompassed by a laser cut sleeve. Removing the program from the sleeve mimics opening a box of sweets. The back of the holder serves as a stamp card, incentivizing guests to collect stamps from different booths.
